Tender Wellness is a Clinical Counselling practice based in the Canadian West Coast oriented towards tenderness, curiosity and care as the driving values of their therapeutic approach. My client asked for a full Squarespace and branding design package that felt different from her competitors in the counselling space and which could grow and evolve in time. I created a visual language that felt connected to her practice: human, exploratory, and with a touch of artistry and creativity. The artwork was done with my client's private photography collection and combined with handmade illustrations and collages.
